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About us

Traceability, Recall, Quality Management and Performance Indicators

Side by Side

PariPassu is a Latin expression that means side by side, at the same time, and in a fair manner. We believe that the path to safe, quality food is the result of collaborative work across the entire agrifood chain.

Thus, we walk side by side with our customers and partners, understanding their demands and providing technology solutions for traceability, recalls, quality management, and performance indicators.

With this, we enhance your results, connecting all links in the supply chain with strategic information for better management of your business.


Our mission

Organize global food chain information to make it accessible and useful.


Our Vision

Inspire people to conscious eating.


Our Values

Simplicity. Respect. Commitment. Happiness.

Our story

  • We were established in 2005, in the city of Florianópolis, where our headquarters are still located. The first system we developed was the Rastreador PariPassu. Soon, we conquered our first client, one of the three largest distributors of food products in Brazil, which helped us to improve our system even further.


  • In 2008, we launched Brazil's first cellphone-based traceability code query and achieved significant growth in our customer portfolio.

    We kept innovating, and during that same year, we created the Rastreador do Campo, integrating harvest forecast, management plan, and harvest in line with the needs of the most important certifications, such as GlobalGAP, PIF, HACCP, and Organics, among others.



  • In 2015, we launched the CLICQ app to perform the Inspection and Quality Control checklist in a digital and automated manner, with specifications and templates to detect potential reduction of losses, errors and food waste. In addition, we created Panorama, a dashboard for real monitoring of charts and performance indicators, allowing for business intelligence actions and quick action plans to improve your business’ results.


And thus, with a focus on the success and development of our customers and partners, we serve all Brazilian states in the pursuit of safe, quality food.

Our technology allows for the management of the quality and conformity of product deliveries from suppliers, the prevention of losses and stock-outs on the shelves, and the traceability and recall of the entire agrifood chain.

All of this on a single platform!

Desenho produtor rural


Producers, Distributors and Industries

Desenho controle produtivo no celular


Monitored production origins

Desenho carrinho de mercado


Retail Chains

Desenho celular com código QR-Code


Traceability code readings

Empresas que confiam na PariPassu

"Without a shadow of a shadow, it is revolutionizing the commercial relationship between our company and our customers. Today we have exact information on where our product is, how it is displayed, the quantity sold in each location, or read, a complete comparison of sales With this we can improve and help our clients to sell more and with better quality."

Junior Lucato - Owner Partner
Citricola Lucato


"The Tracking system collaborates and much to control the origins, issuance of labels (customized standardization), production history record, sales and final destination of two products. It enables our supermarket clients to provide security and confidence to our products to the final consumer. "

Edson Trebeschi - President Director
Trebeschi Tomates

Learn about our partners in the PariPassu Marketplace

in order to implement or expand your business strategy

Awards and recognition

Great Place To Work - GPTW | 2020 -2021
We have received the stamp, along with our entire Genesis Group family, of an excellent company to work for.
Category Artigo no E-food Award | 2020

The e-food Portal is a collaborative portal on Food Safety and we were awarded in the best article category "Certification of organic products: everything you need to know".

Award for Process Automation in the Food Sector | 2021 and 2022
In the 23rd edition of the Automation Awards, we received the "Automation of processes in the food sector" award, in recognition of our mission, which is to make information accessible and useful for the entire food chain.
Logo Carrefour
Award - Great challenge for suppliers, food and well-being Carrefour - França | 2017
We were the winning company of the Brazilian stage of the 'Supplier Grand Challenge' Award, in the "food and welfare" selected theme. The winning project dealt with the work carried out by PariPassu with Carrefour, and integrating the Food Traceability and Monitoring Program (RAMA) of the Brazilian Supermarket Association (ABRAS).
Logo Fecomercio
Category Cases of Success in the 5th Edition of the Fecomércio Sustainability Award | 2015
We received an award for the work developed for the use of the GS1 standard for automation of food traceability and safety.
Logo GS 1
GS1 Automação Award and GS1 Animal Protein Award | 2013 - 2017

A nonprofit organization established in over 180 countries focused on product identification through numerical codes and barcodes. 

In 2017 we received the “GS1 Animal Protein” award, recognition for the initiative to improve two automation processes for quality inspection in the meat production chain, using the GS1 communication standards.

Our partners

Be a part of our harvest!

We are the team that walks side by side with the supply chain, in search of safer food with higher quality.